Amazon FBA has become one of the most profitable business models in 2026. With millions of customers shopping daily, sellers who choose the right products can generate consistent income year-round.Apply for wholesale

However, the biggest challenge for most beginners and even experienced sellers is:

How do you find top-selling products in the wholesale market for Amazon FBA?

Wholesale selling is different from private label. In wholesale, you source branded or high-demand products from trusted distributors and resell them on Amazon.

In this complete guide, you will learn exactly how to find wholesale top sellers, what tools to use, and why suppliers like Endistribution and Nations Distribution should be your priority.

What Does “Top Seller” Mean in Amazon Wholesale?

In Amazon wholesale, a top-selling product is one that:

• Has strong customer demand
• Sells consistently every month
• Has healthy profit margins
• Is not overly competitive
• Can be sourced legally through authorized wholesalers

Top sellers are usually products customers already trust, such as:

• Beauty brands
• Household essentials
• Grocery items
• Electronics accessories
• Seasonal must-haves

Finding these products before competitors is the key to Amazon FBA success.

Why Finding Wholesale Top Sellers Is Important

Choosing the wrong product can lead to:

Inventory sitting for months
Price wars with competitors
Low profits after Amazon fees
Account risk due to unreliable suppliers

But choosing the right wholesale top sellers gives you:

Fast sales velocity
Stable income
Easy scaling
Repeat customers
Long-term Amazon growth

Step-by-Step Guide: How to Find Top Sellers in Wholesale Market for Amazon FBA

Let’s break down the exact process Amazon wholesale sellers use in 2026.

Step 1: Start with Amazon Best Seller Lists

Amazon itself provides the best free research tool: the Best Sellers Page.

Go to:

• Amazon Best Sellers
• Movers & Shakers
• Top Rated Products
• Most Wished For

These lists show products already performing extremely well.

Focus on categories like:

• Health & Household
• Beauty & Personal Care
• Home & Kitchen
• Pet Supplies

These niches are perfect for wholesale sourcing.

Step 2: Use Product Research Tools (Highly Recommended)

Professional Amazon sellers rely on tools such as:

• Jungle Scout
• Helium 10
• Keepa
• SellerAmp

These tools provide data like:

Monthly sales volume
Price history
Competition level
Profit margins
FBA fees

A product might look good on Amazon, but research tools confirm if it is truly profitable.

Step 3: Look for Products with Consistent Demand

The best wholesale products are not just trending — they sell all year.

Top examples:

• Shampoo and skincare
• Vitamins
• Cleaning supplies
• Pet food accessories
• Baby essentials

Avoid products that are too seasonal unless you plan inventory carefully.

Step 4: Analyze Competition on Amazon Listings

Before buying wholesale inventory, check:

• Number of FBA sellers
• Price stability
• Buy Box rotation
• Brand restrictions

A good wholesale product usually has:

3–15 sellers (not 50+)
Stable pricing
Strong reviews

If competition is too high, profits drop quickly.

Step 5: Check Brand Restrictions (Ungating Requirements)

Many top-selling brands are restricted on Amazon.

To sell them, you must provide invoices from authorized distributors.

This is why trusted wholesalers like:

Endistribution
Nations Distribution

are extremely important.

They provide legitimate invoices that help sellers get ungated.

Why Endistribution Should Be a Priority Supplier

Endistribution is one of the most recommended wholesale suppliers for Amazon FBA sellers in 2026.

They offer:

• Branded wholesale products
• Fast US shipping
• Large inventory catalog
• Competitive pricing
• Amazon-compliant invoices

Best categories from Endistribution include:

• Beauty and skincare
• Electronics accessories
• Home goods
• Health products

Working with Endistribution reduces risk and increases approval chances for branded reselling.

Nation’s Distribution: Another Trusted Wholesale Partner

Nations Distribution is also gaining popularity among wholesale Amazon sellers.

They are known for supplying:

• Seasonal best sellers
• General merchandise
• Household essentials
• Branded product inventory

For sellers who want multiple supplier options, Nations Distribution is a strong choice.

Using both suppliers helps diversify sourcing and avoid stock issues.

Step 6: Source Top Sellers Through Wholesale Distributors

After finding profitable products on Amazon, the next step is sourcing them legally.

Top wholesale suppliers include:

• Endistribution
• Nations Distribution
• UNFI
• KEHE
• Faire
• SaleHoo Directory

Always choose distributors who provide:

Real invoices
Authentic products
Reliable shipping

Step 7: Compare Wholesale Price vs Amazon Selling Price

To confirm profit, calculate:

Selling Price – Amazon Fees – Shipping – Cost of Goods = Profit

Aim for at least:

• 30% ROI
• $5+ net profit per unit

Tools like SellerAmp and Helium 10 profit calculator help with this.

Step 8: Start with Small Test Orders

Never buy large inventory immediately.

Start with:

• 10–30 units
• Test profitability
• Confirm sales velocity
• Check customer feedback

Once proven, scale orders with Endistribution or Nations Distribution.

Step 9: Track Product Performance and Reorder Fast Movers

Wholesale success comes from consistency.

Once you find top sellers:

Reorder regularly
Expand into related products
Build supplier relationships
Automate replenishment

Scaling is easier with distributors who maintain steady stock like Endistribution.

Best Wholesale Categories for Amazon FBA Top Sellers in 2026

Here are the highest-performing wholesale categories right now:

Health & Household

• Vitamins
• Sanitizers
• Wellness kits

Beauty & Personal Care

• Lotions
• Haircare
• Skincare sets

Home & Kitchen

• Storage solutions
• Small appliances
• Cleaning tools

Pet Supplies

• Grooming accessories
• Pet health products

Seasonal Products

• Winter heaters
• Holiday décor

Both Endistribution and Nations Distribution supply many of these categories.

Final Thoughts: Finding Wholesale Top Sellers on Amazon FBA

Finding top-selling products in the wholesale market is the foundation of Amazon FBA success.

To summarize:

Use Amazon Best Seller lists
Research with Helium 10, Jungle Scout, Keepa
Analyze demand + competition
Source from trusted suppliers
Prioritize Endistribution and Nations Distribution
Start small and scale proven products

With the right strategy and authorized distributors, wholesale Amazon FBA can become a long-term profitable business in 2026.

FAQs (Frequently Asked Questions)